Search Engine Marketing Services

We offer comprehensive search engine marketing services that include keyword analysis, search engine optimization, search engine positioning, tracking and reporting, and ongoing maintenance.

Once you have invested in Internet technology, it’s important to utilize professional search engine marketing services to get a stream of qualified prospects to your web site. 

POSITIVE POSITIONING's  Search Engine Marketing Services are designed to: Increase your visibility and brand awareness Drive more "qualified" prospects to your website Extend your reach to new markets and locations Identify new opportunities you can capitalize on

POSITIVE POSITIONING uses a special combination of software, resources, and expertise to help our clients quickly target online prospects, increase website traffic, and strengthen visitor conversion (number of website visitors that take the next step in the sales process.) 

There are five key components to POSITIVE POSITIONING’s Search Engine Marketing Services, an explanation for each follows.

Keyword Analysis
We learn which keywords "ideal" prospects use to find companies like yours. We then rank keywords by popularity (how many times they are used in a given month), competitiveness (how many companies appear in the search engines with these keywords), and suitability (how likely someone typing this keyword is looking to buy versus simply seeking information).

Search Engine optimization
We suggest/make enhancements to your web site so that it ranks higher in the major search engines. This involves modifying content, adding meta information, changing HTML tags, improving file names, making structural modifications, and increasing user-friendliness.

Search Engine Positioning
We promote your web site to the major search engines, and specialty directories and engines when it makes sense. We verify that submissions were accepted, and investigate additional online marketing opportunities that can have an immediate impact on your web site traffic.

Search Engine Ranking Reports
We track your progress to ensure that your web site is positioned better, and steadily improves over the next 3 months after promotion. We provide you with reports that show how your web site is ranking with each of the keywords/key phrases selected.

Maintaining Search Engine Rankings
This optional service is important for maintaining strong positioning. We continue providing monthly search engine reports, and make modifications to your web site to increase and maintain your position.